Jan 25, 2021


At the very start of my business, I once attended an event where a successful entrepreneur spoke. He was asked the standard question: "What is the most important thing in business? Without hesitation, he replied:" the most important thing in business is to create a real team. Cohesive, creative, competent, dynamic, and well-motivated. Everything else is secondary: ideas, resources, infrastructure, etc.if you have a good team, you can do any business, promote any idea, even an inefficient and banal one, the team will still "pull out" the business. "Bite your teeth" and pull the project into the lead!”.

After a while, I came to the same conclusions. A strong team in business is the most important and valuable resource. In this article, I want to share my experience in creating and motivating a team.

First, let's define what we will call a team in this article. In a broad sense, a team is everyone who works for the same company, and it's good when everyone feels like one single team at any size of Business (few people manage to do this, a good example is Virgin or early Google).

At the startup level, the team consists of all your key employees and specialists.

With the growth of the business and the number of people involved, the team is already managers responsible for key business areas and key specialists who are directly involved in developing the strategy and tactics of the organization, on whom you can rely and with whom you go together to the intended global goal. These are no longer employees, they are colleagues. This is exactly the command mentioned in the article.

Is it possible to do without a command at all? Yes, of course. So far, the project has not reached a certain scale. I myself have small (but quite successfully earning) internet projects, where the whole team is myself. But in a serious project designed for a large audience, you can't do without a team. Here, for sure, one in the field is not a warrior.

Why do I need a team?

First of all, a team is needed to develop strong solutions. The collective mind is always stronger, and the cumulative experience is always broader. As a result, the team almost always makes a stronger and more balanced decision than one person. Or it enhances the already invented good solution by an order of magnitude.The larger the team, the more knowledge and experience it has and the stronger the decisions it can make. But the bigger the team gets, the harder it is to manage it

And of course, the main members of your team will take over and oversee key business areas. Everyone will have their own areas of responsibility, but in fact you will become a single integral mechanism.

How do I select people for the team?

The stage of selecting people for a team is very responsible for any manager. But, as you know,"cadres decide everything." Therefore, we should try to make as few mistakes as possible. Here I can recommend the following:

It is best to invite people with whom you have already had work experience or various types of cooperation to join the team. It is very good if you have seen this person at work (and on vacation), you know what competencies he has and what feats he is capable of 🙂

You should not start a business with close friends and relatives and, accordingly, take them to the team. There are a lot of negative examples. Close personal relationships will also hinder business, and joint business will pose a threat to the relationship itself. Take better people with whom you know, whom you respect and who respect you.

At the initial stage, you probably won't have a lot of money to hire super-specialists with super-rewards. But it is not particularly critical yet. It is important to find good and promising specialists in their fields and give them the opportunity to constantly learn and build up their competencies. And they will grow with you and with the business. If you still need a super-specialist, you can try to motivate him in another way (more on the motives below).

With the growth of the business, many managers begin to take care of hiring employees to the HR department and deputies, and they themselves, at best, review their resumes. But a good manager always controls the process and always conducts face-to-face interviews with all key employees, and even more so with managers. And reserves the last word. I have met such managers twice in my life and I think this is a very correct approach.

What kind of people should a business team consist of?

At first, I was sure that the team should consist of people similar to you (in character, temperament, reaction speed, etc.). Now I've revised my views. This gives only one apparent advantage-such a team is easier to manage. But a real strong team should consist of different people, with different views and beliefs, with different positions, with different temperaments, with different life habits and priorities.

Risk should be supplemented by caution, optimism – pessimism, creativity – pragmatism, "sloppiness" – administrative abilities. In such a seemingly "motley" team, those very golden, middle, balanced, strong decisions are formed. The main task of the leader here is to act as a moderator and solution collector.

But at the same time, team members must respect each other, be "imbued" with the idea and share it, have common values, and finally be well motivated.

Each team member should be clearly positioned and solve a clearly defined range of tasks, such as finance, sales, technical support, marketing and promotion, etc. the team should have a constant synchronization of understanding of current tasks, meanings, and short-term/long-term goals. Everyone should have the same and unambiguous understanding of who we are and where we are going.

How do I motivate team members?

Of course, one of the main motivators is a decent salary, that is, good money, regularly received and with progression in size. At the stage of starting a business, this is not always implemented. Therefore, we need to build expanded motivation. For really smart, active (in short, the most useful people for you), in addition to money, there are other significant motivators that can and should be actively used.

1. Interesting Business

If your project is interesting in itself and interesting people also gather in it, this is a strong motivator. This is generally very important-that the work is interesting and that you want to go to it.

2. Strong Mission

If your project has a strong goal or mission, it can be motivating in itself. Change the world for the better, solve a complex problem, fix a significant mistake, etc.

3. Potentially Large-Scale Business

If your business can potentially go beyond one district or one city and the project can have the scale of a country or even the world, all this is also a great motivator for work.

4. improving personal competencies

If participation in a project involves gaining new knowledge, competencies, and new opportunities for professional implementation, this is a strong motivator. If the project provides a rare opportunity to gain or increase unique competencies, this is generally good. This is the baggage that a person will need in life in any case, even if the current business does not go away.

5. Ambition And Ambition

If a person can realize their ambitions (for example, a manager), this is a good motivator for many. This also includes the fact that a person should see that his opinion is listened to in the team, his decisions are made by the leader and other participants, that he really affects the business and its development. And you also need to learn how to give team members more independence in making decisions, using certain budgets, etc.

6. Free Work Schedule

If you want to increase the return on your team, make a free work schedule for all its members. This will only make people work more, more productively, and with much greater efficiency. It is only necessary to set clear tasks and allow the person to decide for himself when he will be engaged in their implementation.

7. Mobility

Another effective way to improve a team's performance and motivation at the same time is to increase its mobility. At a minimum, as soon as possible, buy all team members good laptops. Then the work will "move" in space with the person :). Plus, you will increase your loyalty even more, as you will show additional care.

8. Workplace

Create normal working conditions for people. A normal office with a place for lunch, discussion and relaxation, a comfortable desk, accessories necessary for work, kitchen accessories, etc.all this strongly affects loyalty and motivation.

9. Shared Vacation

Make joint informal evenings, celebrate birthdays and events, do not forget about corporate events in nature and in clubs. All this brings people together and creates additional horizontal connections in the team.

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Jan 25, 2021