Rohit Bassi

Mar 1, 2021


The current global health crisis is presenting many business owners with the unique challenge of how to remain relevant. Clear and effective communication is even more crucial now with the coronavirus pandemic as its backdrop.

Nowadays, most companies find it hard to conduct face-to-face meetings with their clients. That is the reason companies are considering digital platforms as the next best option. Because these communications may have varying impacts, they need to be conducted under a company’s policies and guidelines because they are permanent, recorded, and easily searchable.


While you may be figuring out what normal looks like right now for your business, you need to assess your communication strategies. If you feel nervous or hesitant to communicate and wish you had the skills and could ace all your talks, make sure to enrol in the best business training programs to prepare yourself for what lies ahead.

Effective Communication is a key factor in the success of your product.

-Jesse James Garrett

Here are some of the important things you can learn in communication skills training.

1. Importance of context

Have you ever said something that was meant to be funny, but the listener misunderstood it and responded in an unexpected way? A client misinterpreting your message, especially in today’s sensitive environment, can result in a negative impact on the organization.

In training, you will learn how to think before you respond to avoid any miscommunication. Before responding to your client, you need to think for a second and confirm if the reply is appropriate and clear. You will learn how to speak clearly and within the context so that the listener can understand the meaning of your message.

To know an object is to lead to it through a context which the world provides.

– William James

2. Know your listener

For both external and internal communication, it is essential to consider your listener. If the communication is focused on a certain segment of your audience, you should use an appropriate message and provide the right amount of content for that audience. Before you begin the conversation or start speaking, be sure you understand who you are talking to.

After training, you will be quick to notice if your counterpart is getting disinterested by your presentation. This way, you will be able to quickly adjust to have their attention back and maintain their engagement with you and the message you are trying to convey.

 “You can listen as well as you hear.

– Mike & The mechanics, Living Years

3. Body Language

The great thing about digital communication like video conferencing is that you can form a connection with people through dynamic face-to-face interactions even if you are miles away. Even though you are not present physically, you still have to pay attention to your body language. You need to sit-up straight, arm yourself with confidence, and strike power poses.

There are several key techniques and tips you can learn from training to ensure the message your body is sending is in alignment with the message you want to convey.

Body language is more powerful than words.

– Ricky Gervais

As we face the challenges and stresses around COVID-19 and the lockdown, we need to remember that communication is still crucial. Even though many business aspects have come to a halt, communication is still continuing one way or another. In a time of crisis, effective communication is the one thing that can make or break a business.

Written by:

Rohit Bassi


Mar 1, 2021