Rohit Bassi

Jan 15, 2021


“Put your heart, mind, and soul into even your smallest acts. This is the secret of success.” –Swami Sivananda

Susan Jeffers most amazing book Feel the Fear & Do It Anyway® has been very helpful to many people’s development including mine. Her work has certainly guided me in doing what I do for a living. And then there have been the likes of His Holiness Dali Lama, Jack Canfield and Dr. Wayne Dyer books that assisted me to through adversity that had been with me since 2004.

For many of you out there selling could be a frightful experience and you refuse to go down this path. The truth of the matter is that no matter what you do, be it getting a job, convincing someone to go out with you on a date or winning a business deal all involves selling.


When I started my consultancy firm I had to learn to sell. I coach school and university students, professors, professionals, business owners and many others in the art of public speaking and presentation skills. In this regard, two people, Craig Chapman and Chayya Sakhuja helped me to overcome my fear of educating others. In order for people and organisations to use my services, I had to persuade them to buy from me. This selling effort was not only scary; it also made me feel like yuck.

You see, many people say salespeople are liars; they are the scum of the earth and out to make a quick buck. I too was of that opinion until I taught myself to view sales as a tool to help others. Here, I must give credit to Jeffrey Gitomer and Arjun Aiyar; both of who taught me to discern a hard sell from a heart sell. The selling profession is despised by many and is perceived as being aggressive and ruthless.

Even for me, the journey of sales has been daunting and like a path leading into the unknown. The one thing that is known however is the dynamic nature of the market, technology, and trends. The only constant in sales is “change” thus as a sales professional, you need to be adaptable, flexible and versatile. I would contend that there is one more constant in sales. And that constant is trust. The unsuccessful salesperson has most likely underestimated the significance of trust. It is from this foundation that I discovered the soul of sales.

Over, the years as I have coached and trained people in the art of public speaking and presentation skills. Surprisingly in doing so, I have had new and old salespeople ask me to assist them on how to pitch themselves, improve their sales, up their client relationship management and better communicate with their clients. To all those who are in sales or are afraid to venture into sales please allow me to take you into the practical journey I call “Soul of Sales – The Nine Universal Laws”.

“Soul of Sales – The Nine Universal Laws” is part of the best selling book Success Mastery. The book is a co-authoring project with the world renowned motivational speaker Jack Canfield.

Written by:

Rohit Bassi


Jan 15, 2021