Business & Data Storytelling


It will come as a shock to most professionals that after a presentation, 63% of attendees remember stories only 5% remember statistics as reported by The Guardian Newspaper in the UK. I love what Peter Guber says “Story is data with a soul. A story is a trick for sneaking a message into the fortified citadel of the human mind”.

People with a high sense of executive presence are great at storytelling. In the business world, most people confuse stories to be a gimmick for children and brush the art of storytelling as a waste of time. Stories simply are case studies, business examples, anecdotes, analogies, proverbs, parables, fables, incidents or scenarios.

Simply said a story is a narration that has structure and flow. It integrates all the senses so that the listener can with ease experience the journey. Thus the audience transforms as they get engagement, explanations and enlightenment.


  • Realise the power of storytelling
  • Integrating stories seamlessly into your presentation
  • Know the power of your verbal, vocal and non-verbal (body language) communication
  • Utilising V.A.K in your story to make the presentation memorable
  • Up your confidence in narrating a presentation story in a compelling manner
  • Prepare, practice, and deliver presentation through stories

Video recording is an add-on


  • Mastering business storytelling with four vital disciplines
  • Ensuring decision-makers relate to the data given
  • Structure your story using the BANG! BANG! BANG approach
  • Connect with the audience  with your insights verbally and visually
  • Storyboard your presentation to make it memorable
  • Implement the SUCCESs model  for storytelling to make presentations ‘stick’


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